Hasselblad HV camera announced, priced at $11,500

Hasselblad, the iconic camera-maker favoured by many of the world's most accomplished professional photographers, has launched a brand new 'elite' camera - and this time pointed it at amateur photo-enthusiasts who demand the ultimate in both style and performance.


The sleek new Hasselblad HV, which is available immediately, will retail at € 8500 (excl taxes) and boasts some of the most advanced camera technology ever engineered for the enthusiast marketplace.

The new and easy to use HV has a 24.3 megapixel full-frame sensor and comes with a legendary Carl Zeiss 24-70mm lens - for extreme sharpness and outstanding contrast. The camera also has 35mm full-frame HD moviemaking capability for outstanding performance, even in dark conditions.

The HV ships with a specially designed, extremely robust and high performance 'super resin' case (like the pros use) guaranteeing extra protection from dust, water, chemical agents and impacts and shocks.

It can also deal with extreme weather conditions (from minus 40°C up to 80° C). This lightweight case doubles as an integrated organiser to hold not just the camera, all cables and chargers, memory cards and photo-literature but also an iPad and a regular size laptop.

Hasselblad HV's Specs:

• Camera Type: DSLR with translucent mirror reflects light fixed 
• Lens hook: Sony A-mount/Minolta A 
• Image Sensor: 24.3 MP Exmor CMOS full-frame 
• Image processor: BIONZ 
• Display: LCD TruBlack 3" 921,600 pixel resolution, 2 joints hinge system 
• Viewfinder: TruFinder OLED XGA resolution (2.39 million pixel) 
• ISO: 50-25600
• Shutter speed: 30 - 1/8000 seconds 
• Focus: Dual AF (class 1: 19 points - including 11 cross-type points), (class 2: 102 points-definition support) 
• Truth flash: ISO518 
• Cinematography: Full HD 1920x1080 pixel @ 50i/50p/60i/60p, 24p/30p, AVCHD 2.0 
• Size: 14.7x11.12x7.84 mm 
• Weight: 784g - 863g

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