The camera minimalist style by two world-renowned expert Jonathan Ive and Mark Newson same design was successfully auctioned exceeded expectations last week.
(RED) Leica M is special edition, produced for the charity auction (RED) Global Fund of singer Bono (the U2 band). This product uses aluminum shell with over 21,900 holes monolithic laser engraved alongside some 100 other changes compared to the 2012 Leica M model. Team of 50 Leica engineers took 270 days to manipulated.
Initially, the organizers are expecting people to pay the price from $500,000 to $750,000 for this camera. However, Leica M was purchased with a huge amount of $1.8 million.
Several other products also attracted great attention as red Mac Pro computer pegged at $977,000, double gold EarPod Apple headphones cost $ 461,000 ...
In total, the auction grossed 26.2 million dollars to help (RED) fight AIDS, tuberculosis and malaria.
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